Handy little helpers.
All Erth Minerals makeup is designed with easy application and natural wear in mind. Still, we get that it’s a little tricky choosing colors online. Or, maybe you’re new to mineral makeup entirely and are wondering where to start. Choose from any of the tips or guides below.
Mineral Makeup Basics
If you’re a mineral makeup newbie, just remember the three L’s:
Later: Always wait until your moisturizer has been fully absorbed before applying mineral makeup.Little: A tiny amount of mineral makeup goes a long way – start small.Layer: Apply the mineral makeup in sheer layers until you reach your desired coverage.
Twirl, Tap, Brush Foundation Technique
Creating an even, luminous look is as simple as 1, 2, 3.
2. Tap off any excess. There should be no visible product on the outside of the brush.
3. Brush onto the skin in a swirling, circular motion, starting on the outside of your face near your cheekbones. Buff around the remainder of your face, working your way toward the cheeks, forehead and nose. Add additional sheer layers until you’re happy with the coverage.
Perfect Pink Blusher Guide
As a general rule, you’ll want to match your blusher to the color your cheeks turn after you give them a quick pinch. It’s okay to go one or two shades darker, too, for a more dramatic pop of color.
Light skin? Look for blushers with soft pink undertones, like Petal or Primrose
Rosy skin? Try Peaches during the day for a soft glow, and Posey or Aster come night for deeper pigment with added shimmer. Shy away from bronze or brown-toned shades, as they can make warm complexions appear ruddy.
Olive skin? Choose a blusher with deep warm undertones, like Guava or Posey, or go for a vibrant contrast with Plums.
Pretty Pucker Lips Guide
If your lips are naturally pale:
go with: beige and soft pink hues.
If your lips are more of a medium pink:
go with: rose and soft brown hues.
If your lips are naturally dark brown or a shade of plum:
go with: deep brown and blackberry shades.
Flawless Finish Concealer Guide
Undereye coverage: Choose a concealer that is one shade lighter than your skin tone. If more coverage is needed, opt for a concealer with more yellow tones.
General face coverage: You can try concealers that are either a perfect match to your skin tone or one shade lighter. Never go darker, even if you are a liberal bronzer user.
Powder vs cream: Powder offers lighter coverage without adding moisture, and works best for oily or problem skin. Cream concealer is great for drier or more mature skin, as it replenishes moisture while providing higher coverage. All in all, though, it comes down to preference. All of our concealers are great for the most sensitive skin types, applying easily and finishing naturally.
Yellows: Are the best color choice for most women as they counteract many skin imperfections including mild acne and rosacea. Yellows also work well for blue/grey/deep purple undereye circles.
Greens/Mints: Are great for balancing out severe red blemishes and blotches.
Peaches/Pinks: Are just the thing for light to medium skin tones with pink undertones. Peach shades also work great for canceling out purple undereye shade on light skin tones.
Browns: Work wonders for deeper skin tones, from tan to ebony.
Eye Shine Shadow + Liner Guide
Never match your shadow to your eye color. Opt for shades that contrast your eyes to call attention to them.
go with: creams, taupes, pinks, greys, browns, violets, lavendars, dark blues
shop: Silt, Earth, Rose, Poppy, Carbon, Truffle, Night, Midnight, Stone, Twilight, Smoke, Vines
go with: greys, grey-greens, plums, pinks, golds and oranges
shop: Sun, Carbon, Copper, Iris, Fire, Poppy, Maduro, Cocoa, Mocha, Nectar, Electrum, Silt
go with: browns, apricots, purples, plums, khakis and forest greens
Great Base Colors: