Application/Matching Tips

Handy little helpers.

All Erth Minerals makeup is designed with easy application and natural wear in mind. Still, we get that it’s a little tricky choosing colors online. Or, maybe you’re new to mineral makeup entirely and are wondering where to start. Choose from any of the tips or guides below.


Mineral Makeup Basics

If you’re a mineral makeup newbie, just remember the three L’s:

  • Later: Always wait until your moisturizer has been fully absorbed before applying mineral makeup.
  • Little: A tiny amount of mineral makeup goes a long way – start small.
  • Layer: Apply the mineral makeup in sheer layers until your reach your desired coverage.

Twirl, Tap, Brush Foundation Technique

Creating an even, luminous look is as simple as 1, 2, 3.

1. Twirl a small amount of minerals into the lid with either our highlighting brush (for lighter coverage) or our deluxe synthetic kabuki brush (for additional coverage) until the product is tucked into the bristles.
2. Tap off any excess. There should be no visible product on the outside of the brush.
3. Brush onto the skin in a swirling, circular motion, starting on the outside of your face near your cheekbones. Buff around the remainder of your face, working your way toward the cheeks, forehead and nose. Add additional sheer layers until you’re happy with the coverage.